B2B Professional

B2B Marketing

The B2B Buyer Journey Crossroads.

The B2B buyer has now evolved past a desire for generic, product-based materials. The web is packed with white papers and tip sheets explaining why a certain type of product or service will best satisfy their needs. They are overwhelmed – and they are bored.

This website is dedicated to informing and educating marketing professionals and manufacturers on the ever-changing B2B buyer landscape.  We hope you enjoy these articles and are encouraged to submit comments and experiences.



You’ve got to humanize your B2B marketing content – Click to read

The self-educating 2.0 buyer has moved on – Click to read

The marketing word of the moment is phygital – Click to read

Servicing Buyer 2.5 and beyond – Click to read