B2B Professional

B2B Marketing

The B2B Buyer Journey Crossroads.

The B2B buyer has now evolved past a desire for generic, product-based materials. The web is packed with white papers and tip sheets explaining why a certain type of product or service will best satisfy their needs. They are overwhelmed – and they are bored.

This website is dedicated to informing and educating marketing professionals and manufacturers on the ever-changing B2B buyer landscape.  We hope you enjoy these articles and are encouraged to submit comments and experiences.

John David

John “JD” Woods,




You’ve got to humanize your B2B marketing content – Click to read

The self-educating 2.0 buyer has moved on – Click to read

The marketing word of the moment is phygital – Click to read

Servicing Buyer 2.5 and beyond – Click to read

Contact John “JD” Woods