The B2B Buyer Journey Crossroads.
The B2B buyer has now evolved past a desire for generic, product-based materials. The web is packed with white papers and tip sheets explaining why a certain type of product or service will best satisfy their needs. They are overwhelmed – and they are bored.
This website is dedicated to informing and educating marketing professionals and manufacturers on the ever-changing B2B buyer landscape. We hope you enjoy these articles and are encouraged to submit comments and experiences.