B2B Professional

B2B Marketing

The B2B Buyer Journey Crossroads.

The B2B buyer has now evolved past a desire for generic, product-based materials. The web is packed with white papers and tip sheets explaining why a certain type of product or service will best satisfy their needs. They are overwhelmed – and they are bored.

This website is dedicated to informing and educating marketing professionals and manufacturers on the ever-changing B2B buyer landscape.  We hope you enjoy these articles and are encouraged to submit comments and experiences.

John David

John “JD” Woods,
Editor-In-Chief
jdwoods@envisiondr.com

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ARTICLES:

You’ve got to humanize your B2B marketing content – Click to read

The self-educating 2.0 buyer has moved on – Click to read

The marketing word of the moment is phygital – Click to read

Servicing Buyer 2.5 and beyond – Click to read


Contact John “JD” Woods